PETA’s ‘Cow’ To Raksha Bandhan Celebrants: Protect Me – Go Leather-Free

For Immediate Release:

31 July 2012


Benazir Suraiya; [email protected]

Chani Singh; [email protected]

Group Will Ask Members of the Public to Wear a Rakhi Pledging Respect for Animals

Indore, MP – Holding a giant rakhi that reads, “Protect Me – Go Leather-Free”, and wearing a cow costume, members of People for the Ethical Treatment of Animals (PETA) India and local animal rights activist Dr Sudhir Khetawat will urge members of the public to protect cows by not wearing their skins in advance of Raksha Bandhan in Indore on Wednesday. The “cow” will also distribute rakhis to passers-by that bear the same message as the giant rakhi. PETA aims to raise awareness of the cruelty that cows, buffaloes, goats and other animals endure before their skin is made into shoes, bags and other accessories.

When: Wednesday, 1 August, 12 noon sharp

Where: Outside Treasure Island Mall, 11, Tukoganj, Main Road, M G Road, Indore

Note: The event will take place rain or shine

“Pledging to protect loved ones is truly noble, and we’d like for the public to extend the same compassion to all others, including animals”, says PETA India’s campaign coordinator, Chani Singh. “Cows and other animals slated to be killed for leather endure criminal abuses, and their only hope of avoiding this living hell is if all of us take a stand against cruelty and go leather-free.”

Cows, buffaloes and other animals used for leather in India are often crammed onto vehicles in such high numbers that their bones break. Those who survive this ordeal have their throats cut in full view of other animals, and many of them are dismembered and skinned while they are still conscious. Leather is also murder on human health and the environment. Runoff from leather tanneries poisons rivers and streams, harming all life within. It has also been linked to cancer, respiratory infections and other illnesses in humans.
PETA notes that synthetic leather and other animal-friendly options are available at nearly all major shoe and clothing shops in India.

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