PETA Members Will Dress as Lord Krishna, Gopis, and a Cow to Celebrate a Vegan Janmashtami

For Immediate Release:

10 August 2017



Ayushi Sharma; [email protected]

Shambhavi Tiwari; [email protected]

Volunteers to Distribute Cow-Friendly, Dairy-Free Treats

Allahabad – Dressed to resemble Lord Krishna, gopis, and a cow, members of People for the Ethical Treatment of Animals (PETA) India and Animal Farm will gather in Allahabad to distribute delicious soya and coconut milk to passers-by on Friday, just days ahead of Janmashtami, in order to encourage cow-friendly, dairy-free celebrations.

When:             Friday, 11 August, 12 noon sharp

Where:           Outside Gate No 1, Company Gardens, Allahabad 211 002

“Today’s dairy industry tears calves away from their mothers so that humans can steal the milk meant for them, and it treats mother cows and buffaloes like unfeeling milking machines,” says PETA India’s Ayushi Sharma. ” In contrast, plant-based milks spare these mothers the heartache of losing their babies and other immense suffering, so they’re a great option for celebrating Lord Krishna’s love for cows.

PETA India – whose motto reads, in part, that “animals are not ours to eat” – notes that cows and buffaloes in today’s dairy industry are typically repeatedly and painfully artificially inseminated using crude instruments. Most male calves are considered worthless by the industry and are often abandoned to starve or slaughtered for beef. PETA India’s eyewitness investigation of India’s dairy industry also documented that animals are routinely kicked and struck, denied veterinary care, and forced to stand in piles of their own faeces.

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