PETA Member to be ‘Slaughtered’ and Hung Like Meat in a Butchershop

For Immediate Release:
8 March 2016

Shambhavi Tiwari; [email protected]
Neerja Khede; [email protected]

PETA Demonstration Will Encourage Public to Relate to Animals’ Fate and Choose Plant-Based Foods

Mumbai – In front of a “blood”-spattered backdrop, a female member of People for the Ethical Treatment of Animals (PETA) India will hang from a meat hook between two skinned “carcasses” in Mumbai. Another PETA member will hold a sign reading, “Try to Relate to Their Fate – Try Vegan”. PETA – whose motto reads, in part, that “animals are not ours to eat” – hopes to encourage empathy for animals who are killed for food.

When:       9 March 2016, 12 noon sharp

Where:     On the pavement opposite Bombay Blue Restaurant and Copper Chimney on K Dubash Marg, Kala Ghoda, Mumbai

“PETA wants to help everyone relate to the fate of animals whose throats are slit for what is, after all, just a fleeting moment of flavour”, says PETA India CEO Poorva Joshipura. “Just like us, cows, chickens and pigs feel pain and fear and do not want to die, and the easiest way to help these living, sensitive animals is to choose vegan meals.”

As shown in PETA’s “Glass Walls” video exposé, cows and buffalo are crammed into vehicles in such large numbers that their bones break before they’re dragged off to slaughter, where many are dismembered while they’re still alive. Chickens have their throats cut while they’re still conscious, and pigs are stabbed in the heart as they scream. On the decks of fishing boats, fish suffocate or are cut open while they’re still alive.

In addition to sparing animals immense suffering, vegans are less prone to heart disease, strokes, diabetes, obesity and cancer than meat-eaters are, and they have a smaller carbon footprint, as raising animals for food is a leading producer of the greenhouse-gas emissions that cause climate change.

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