PETA Marks Sir Paul McCartney’s Birthday With Launch Of First-Ever Comprehensive Video Expose Of Indian Meat Industry

For Immediate Release:
17 June 2011

Benazir Suraiya; [email protected]
Sachin Bangera; [email protected]

‘Glass Walls’ Pays Tribute to Vegetarian Music Legend’s Timeless Quote

Mumbai – Set to debut just in time for music icon and tireless animal defender Sir Paul McCartney’s 69th birthday on 18 June, “Glass Walls” – a video that shows the cruel treatment and suffering of animals on factory farms and at abattoirs in India – is being launched by People for the Ethical Treatment of Animals (PETA) India. The video’s name is taken from McCartney’s famous quote: “If slaughterhouses had glass walls, everyone would be vegetarian”. “Glass Walls” is the first-ever comprehensive video exposé of the Indian meat, egg and dairy industries. (It is now available in English on and will soon be released in Hindi, Gujarati, Tamil, Telugu, Marathi, Bengali and Malayalam). The video is based on years of extensive investigative work by PETA India and will be available for free download in order to encourage as many people as possible to reject violence against animals and go vegan.
A broadcast quality link of the video is available for download here:

“You don’t have to be a world-famous musician to realize that the abuse and suffering shown in ‘Glass Walls’ is something that no compassionate person would want to be part of”, says PETA India Chief Functionary Poorva Joshipura. “As Sir Paul learned decades ago, the best thing you can do for animals, the planet and your own health is to go vegetarian.”

McCartney recently marked PETA India’s 11th anniversary by writing to Prime Minister Manmohan Singh and urging him to declare 12 January an annual meat-free day across India in honour of PETA’s founding.

As the video exposé reveals, eating meat causes animal suffering on a massive scale. Animals killed for food are crammed into vehicles for slaughter in such high numbers that many break their bones, suffocate or die en route. At abattoirs, workers often hack at the throats of goats, sheep and other animals with dull blades. Chickens on factory farms are crowded by the thousands into dark sheds that reek of ammonia from the accumulated waste in which the animals are forced to stand. Fish are often crushed and mutilated while still alive.

India has high rates of heart disease, cancer, diabetes and obesity, and the consumption of meat and other animal-derived products has been conclusively linked to these ailments. Animal agriculture is also killing Mother Earth; raising animals for food is a leading cause of greenhouse-gas emissions, water pollution and land degradation.

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