For Immediate Release:
26 July 2013
Which Guardian of a Lucky Rescued Pup Will Win National Bragging Rights?
Mumbai – Thanks to its overwhelming success last year, People for the Ethical Treatment of Animals (PETA) India’s Cutest Indian Dog Alive contest is back for a second run. Any resident of India who has rescued a “community dog” from the streets or adopted a pup from a shelter is eligible to enter. Does your dog have eyes that can melt hearts? A wonky ear that makes everyone say, “Awww”? Or a toothy grin that can’t help but make you smile? Then visit PETA’s contest page [https://www.petaindia.com/features/is-your-canine-the-cutest-indian-dog-alive.aspx] on PETAIndia.com and enter now.
All you have to do is submit a photo of your loveable pup, along with an inspirational and heart-warming account of the rescue. The winning dog will receive a “100% Desi Dog” doggie T-shirt, and his or her guardian will receive a “My Dog Is a Rescue” T-shirt as well as an autographed copy of Ingrid E Newkirk’s book Let’s Have a Dog Party! The second-place winner will receive a “100% Desi Dog” doggie T-shirt, and his or her guardian will receive a “My Dog Is a Rescue” T-shirt. The third-place winner will receive a “100% Desi Dog” doggie T-shirt. All winners will appear in an upcoming issue of Animal Times, PETA’s magazine for members. And you could earn bragging rights for having the cutest dog in all of India!
“It’s not just dogs who are winners when they’re adopted – it’s also the guardians, who will experience the joy of unconditional love and gratitude and the satisfaction of knowing that they saved a life”, says PETA’s online marketing coordinator, Erika Goyal. “Indian dogs are generally hardier and healthier than their ‘purebred’ cousins, too.”
PETA urges prospective guardians to adopt Indian “community animals” instead of buying puppies or kittens from pet shops. Because pedigree dogs are bred for certain exaggerated physical traits, such as long ears or drooping backs, many foreign breeds of dogs suffer from breathing problems, cancer, heart disease, bleeding disorders, skeletal malformation and eye problems.
The entry stage of the contest will close on 22 August. Ten finalists will be chosen based on equal consideration of our assessment of the physical attractiveness of the dog and how heart-warming and motivational the submitted rescue story is. Voting for the finalists will start on 29 August and end on 12 September. The three winners will be announced on 19 September and chosen on the basis of several factors, including the number of votes received and our assessment of their rescue stories.
For full contest details, please visit PETAIndia.com.