For Immediate Release:
2 March 2020
Sachin Bangera; [email protected]
Hiraj Laljani ; [email protected]
PETA India Recognises 10-Year-Old Students‘ ‘#DontKillForFun‘ Song and Music Video Created With Chrome Pictures
Mumbai – Just in time for World Wildlife Day (3 March), Podar International School received a Compassionate School Award and several of its 10-year-old students received Compassionate Kid certificates from People for the Ethical Treatment of Animals (PETA) India for working with Chrome Pictures to create a moving music video (available here) tackling the serious issue of trophy hunting.
Created with the mentorship of Aleya Sen, a director of and producer for Chrome Pictures, who also won a PETA India award for the effort, the “#DontKillForFun“ music video features a “rap battle“ between a group of wild animals and the wealthy hunters intent on killing them and using their body parts as trophies. “Such young minds researching and empathizing so deeply on [the] subject of trophy hunting was motivating enough for me to help them create a voice,“ says Sen.
The project began with research conducted by fifth–grader Abner Sharma, who portrays the forest minister in the video. “I was pained to learn that it is a legal sport of the rich to kill animals like lions … [and] zebra[s], etc, just for fun …. Who does that?!“ he says. “I know films are the most powerful medium to communicate globally and want more people to join us in this fight against animal cruelty.“ While hunting animals protected under the Wildlife Protection Act, 1972, is illegal in India, hunting remains legal in many countries.
“‘#DontKillForFun‘ shows the damage done by wealthy hunters who gun down majestic wild animals for a photo and a body part to hang on a wall,“ says PETA India Education and Youth Outreach Manager Puja Mahajan. “PETA India is honouring Podar International School and the compassionate students who put their hard work and their hearts into this moving music video.“
Hunters kill millions of animals every year and have contributed to the extinction of species all around the world, including the Tasmanian tiger and the great auk. Unlike natural predators, who kill primarily sick and weak individuals, trophy hunters specifically seek out large, healthy animals who can keep populations strong. Animals who are injured but not killed by hunters often escape only to die slowly and painfully from blood loss and starvation.
PETA India – whose motto reads, in part, that “animals are not ours to abuse in any way“ – opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETAIndia.com.