PETA Founder to Transform Herself into a Bloodied, Dying ‘Chicken’ for World Vegan Month

For Immediate Release:
18 November 2015

Bhuvaneshwari Gupta; [email protected]
Sachin Bangera; [email protected]

Quarter of a Million Chickens Killed to be Eaten Every Hour in India

Mumbai – Wearing a “bloodied” chicken costume and lying with her throat “slit” on a chopping board next to a giant meat cleaver, People for the Ethical Treatment of Animals (PETA) India founder Ingrid Newkirk will remind passers-by that flesh is flesh on Thursday, in honour of World Vegan Month (November). The words on PETA’s meat cleaver will proclaim, “We’re All Animals – Go Vegan”.

When: Thursday, November 19, 12 pm sharp

Where: Outside Azad Maidan’s main gate, (Near Cannon PavBhaji), Mahapalika Marg, Fort, Mumbai  400001

 “When it comes to joy, love, pain and suffering, chickens feel the same as any cow or human”, says Newkirk. “PETA points out that an estimated quarter of a million once living, feeling chickens are killed to be eaten every hour in India. We can stop the immense suffering of these gentle birds simply by choosing vegan meals.”

As shown in PETA’s “Glass Walls” video exposé, chickens have their throats cut while they’re still conscious, and pigs scream as they’re stabbed in the heart.Cows are crammed into vehicles in such large numbers that their bones break asthey’re dragged off to slaughterhouses, where many are dismembered while they’re still alive. On the decks of fishing boats, fish slowly suffocate in panic or are cut open while they’re still conscious.

PETA – whose motto reads, in part, that “animals are not ours to eat” – offers a wide variety of delicious and healthy vegan recipes on its website. Eating vegan meals reducesa person’srisk of suffering from heart disease, strokes, diabetes, obesity and cancer and also helps the environment, as raising animals for food is a leading cause of water pollution, land degradation and the greenhouse-gas emissions that cause climate change.

For more information, please visit