PETA Dishoom Teams Up With IIT Chennai For Saarang 2012 Extravanganza

For Immediate Release:

16 January 2012


Benazir Suraiya; [email protected]

Richa Mithal; [email protected]

Youth Group Aims to Spread the Word About Animal Rights Amidst Music, Lectures, Dancing, Competitions and More

Chennai – Featuring top bands, a run for charity, academic competitions, a world culture event, cooking and film workshops, famous lecturers and more than 50,000 students from across India, the Saarang festival held by the Indian Institute of Technology (IIT) in Chennai might be one of the grandest and most comprehensive college-level events anywhere. And this year, attendees will have a chance to learn about one of the fastest-growing movements among young people worldwide: animal rights. That’s because IIT has invited petaDishoom – the youth division of People for the Ethical Treatment of Animals (PETA) India – to be its social-awareness partner for Saarang 2012, which will be held from 18 to 22 January. In addition to staffing a stall and giving away free merchandise – including PETA T-shirts, videos and more – petaDishoom volunteers will be busy collecting signatures for a petition calling on the central government to pass the long-overdue Animal Welfare Act, 2011.

“We can’t think of a better venue than the Saarang festival to connect with so many young people about animal rights”, says petaDishoom’s youth marketing coordinator, Richa Mithal. “These students are the best and the brightest, and we’ll be doing our best to share with them the tools they’ll need to help foster respect and kindness towards others – including animals.”

In addition to attending college festivals, petaDishoom speaks to students at concerts, holds public demonstrations, produces pro-animal ads with today’s hottest celebrities and promotes a healthy and humane vegan diet.

Among the guests at Saarang 2012 will be Anita Ratnam, the Trichur Brothers, Resul Pookutty and R Balki. The rock show will feature Swedish metal band Vildhjarta playing live in India for the first time; Indian bands Scribe, Blind Image and Inner Sanctum; and a grand finale presented by internationally acclaimed Vishal and Shekhar.

For more information about petaDishoom, visit To learn more about Saarang 2012, visit