PETA Billboard Warning of Meat Consumption’s Link to Erectile Dysfunction to Rise Over Kolkata in Time for Valentine’s Day

For Immediate Release:
13 February 2015

Sachin Bangera; [email protected]
Bhuvaneshwari Gupta; [email protected]

New Billboard Encourages Lovers to Go Vegan for Their Sexual Health

Kolkata – Just in time for Valentine’s Day, People for the Ethical Treatment of Animals (PETA) India – whose motto reads, in part, that “animals are not ours to eat” – has a message in store for the residents of Kolkata: that anyone looking to keep the sizzle in the bedroom should start by ditching meat in the kitchen. A billboard cheekily featuring a disappointed man failing to satisfy his partner points out that meat consumption clogs arteries and can reduce blood flow to all organs, not just the heart. More men in India suffer from impotence than anywhere else in the world. The billboard is scheduled to rise on 13 February on CR Avenue, at the MG Road crossing, in Kolkata.

“No one wants to fall down on the job on Valentine’s Day, and since going vegan is the safest bet for animals and human health, PETA is calling on kind people everywhere to drop meat”, says PETA’s nutritionist, Bhuvaneshwari Gupta. “With meat consumption so closely linked to erectile dysfunction, vegans make better – and kinder – lovers across the board.”

Going vegan spares the lives of animals who would otherwise suffer horribly in today’s industrialised meat, egg and dairy industries, as seen in “Glass Walls” – PETA’s hard-hitting exposé of those industries in India. Vegans are also less prone to developing heart disease, cancer and obesity than meat-eaters are, and they have lower rates of diabetes – a condition that also plagues nearly 50 per cent of impotence sufferers in India.

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