For Immediate Release:
7 March 2011
New PETA Ad Shows World Billiards Champ at the Top of His Game
Mumbai – When Pankaj Advani steps up to the billiards table, you can hear a pin drop. But one thing that the world billiards champion and longtime vegetarian refuses to remain silent about is the suffering and ecological damage caused by the meat industry. That’s why Advani took time out of his busy schedule to star in a new vegetarian ad for People for the Ethical Treatment of Animals (PETA) India. In the ad, Advani leans on a billiards table and the caption reads, “Take the Cue: Go Vegetarian”. The “billiard balls” are colourful peppers and tomatoes.
Advani says, “If health is wealth, then enrich your body, mind and soul with a vegetarian diet. Try it … you have nothing to lose!”
Meat consumption is killing Indians. Eating meat, eggs and dairy products has been conclusively linked to leading killer diseases, such as heart disease, diabetes and cancer. And, of course, the meat industry causes animal suffering on a massive scale. Animals used for food are raised in cramped, filthy conditions. They are often mutilated without being given any painkillers, and they suffer broken bones while being transported in extremely crowded vehicles. At abattoirs, they are killed in full view of other animals and sometimes dismembered alive.
A recent report in World Watch magazine – titled “Livestock and Climate Change” – found that livestock and their by-products account for approximately 32.6 billion tonnes of carbon dioxide per year. Raising animals for food also pollutes the water, destroys terrestrial and aquatic ecosystems and requires massive amounts of water, energy and land. The UN has stated that raising animals for food is “one of the top two or three most significant contributors to the most serious environmental problems, at every scale from local to global”.
Advani recently won India’s first gold medal in the 2010 Asian Games in men’s billiards singles. After winning the International Billiards & Snooker Federation’s World Billiards Championship in 2005, Advani became only the second cueist after Malta’s Paul Mifsud to have won both the billiards and snooker world titles. He also won the 2005-2006 Rajiv Gandhi Khel Ratna award for excellence in sports and the Karnataka government’s prestigious Ekalavya award in recognition of his achievements.
For more information, please visit PETAIndia.com.