Pair Body-Painted to Resemble Planet Earth Will Call for Vegan Meals Ahead of National Pollution Prevention Day

For Immediate Release:
30 November 2016

Neerja Khede; [email protected]
Benazir Suraiya; [email protected]

PETA Members to Draw Attention to Role of Meat, Dairy Foods in Worldwide Climate Crisis

Chandigarh – Two supporters of People for the Ethical Treatment of Animals (PETA) India and Rotaract Club Chandigarh Himalayan – painted blue and green to resemble the Earth – will take to the streets ahead of National Pollution Prevention Day, which is 2 December, to remind passers-by that raising animals for food is one of the biggest causes of pollution, including greenhouse-gas emissions, that leads to climate change. The duo, bearing signs that read, “Save the Planet – Try Vegan”, will encourage anyone eager to protect the environment to choose delicious plant-based meals.

Where:  Opposite the main entrance of Neelam Theatre, Shopping Plaza, 17D, Sector 17, Chandigarh

When:    Thursday, 1 December, 12 noon sharp

“When it comes to pollution – whether it be on land or in the air or water – the meat and dairy industries are culpable”, says PETA India Chief Executive Officer Poorva Joshipura. “PETA is calling on anyone ready to do more for the environment to drop meat and dairy foods now.”

PETA India – whose motto reads, in part, that “animals are not ours to eat” – notes that the United Nations (UN) concluded that raising animals for food is “one of the top two or three most significant contributors to the most serious environmental problems, at every scale from local to global” and that a global shift towards vegan eating is necessary to combat the worst effects of climate change.

According to a report published by the Worldwatch Institute, an estimated 51 per cent of worldwide greenhouse-gas emissions are attributable to agriculture, specifically raising cattle, buffaloes, sheep, goats, camels, pigs, and poultry to be killed and used for food. According to the UN, the meat, egg, and dairy industries account for a staggering 65 percent of worldwide emissions of nitrous oxide – which is about 300 times more potent as a climate-change gas than carbon dioxide.

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