Oscar Winner Joaquin Phoenix’s New Anti-Speciesism PETA India Billboard Goes Up in Mumbai

For Immediate Release:

24 February 2020


Hiraj Laljani; [email protected]

Sachin Bangera; [email protected]

Star Wants People to Try to Relate to Who‘s on Their Plate and Go Vegan

Mumbai – Following Joaquin Phoenix‘s Oscar acceptance speech, in which he spoke out against dairy industry cruelty and for the fight against all forms of injustice, People for the Ethical Treatment of Animals (PETA) India’s billboard featuring the Hollywood actor and Joker star has been placed in Delhi, Bengaluru, and Mumbai. With the campaign, Phoenix aims to remind his fans, “We Are All Animals.” The ad urges people to “live vegan” and help “end speciesism”, which is the damaging belief that – despite their extraordinary talents, abilities, and intelligence – all other animal species are inferior to humans.

An image of the ad is available upon request.

“When we look at the world through another animal’s eyes, we have to realise that inside we’re all the same – and so we all deserve to live free from suffering,” says Phoenix, who has been vegan since he was 3 years old.

As seen in PETA India’s exposé “Glass Walls“, in today’s meat, egg, fishing, and dairy industries, pigs are often stabbed in the heart as they scream in pain, chickens’ throats are cut while they’re still conscious, fish suffocate or are cut open while they’re still alive, and calves are torn away from their mothers within hours of birth. At the slaughterhouse, animals are commonly killed in full view of one another and dismembered while they’re still conscious.

Eating animals also wreaks havoc on human health. The consumption of meat, eggs, and dairy has been conclusively linked to heart disease, strokes, diabetes, obesity, and cancer. In addition, a United Nations report concluded that a global shift towards vegan eating is necessary to combat the worst effects of climate change.

PETA India – whose motto reads, “Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way” – asks people to help combat speciesism by not only choosing vegan foods but also staying away from animal circuses and races, avoiding personal-care products that were tested on animals, and rejecting all other forms of animal exploitation.

Recently, Phoenix wore a vegan suit in a campaign against wool for PETA US that proclaimed, “Cruelty Doesn’t Suit Me.”

For more information, please visit PETAIndia.com.