Neil Nitin Mukesh Appears Beaten, Shackled, and Abused in New PETA Ad Ahead of ‘Save The Elephant’ Day

For Immediate Release:
15 April 2017

Sachin Bangera; [email protected]
Benazir Suraiya; [email protected]

Actor Urges Fans to Pledge Never to Take Elephant Joyrides

Mumbai – Heartthrob Neil Nitin Mukesh is making news for all the right reasons. In addition to getting married recently and starring in the upcoming film Golmaal Again, the actor is participating in Save the Elephant Day (16 April) to raise awareness of a cause close to his heart: the suffering of elephants used for tourist joyrides. In his third campaign for People for the Ethical Treatment of Animals (PETA) India, Neil appears bruised and in shackles next to the words”Elephants Used for Joyrides Are Beaten, Shackled, and Abused.”The campaign was shot by top photographer Rohan Shrestha. Neil’s hair was done by Amit Parekh, and his make-up was done by Wasim Shaikh Ahmed.

“We actors choose to entertain people, but elephants who are used for human amusement are forced into this business”, says Neil. “These beautiful gentle giants are beaten, shackled, and abused, and their spirits are broken – just for the sake of joyrides.”

So-called “joyrides”are miserable and painful for the elephants who are forced to give them. A PETA-commissioned investigation of elephant training in Nepal and an Animal Welfare Board of India–authorised inspection of elephants used for rides in Jaipur revealed that animals endure constant physical and emotional abuse.When they are just around 2 years old, baby elephants are torn away from the tender care of their mothers and are either tied up between trees with heavy chains and ropes – which cause painful burns – or confined to a tiny wooden enclosure called a kraal. In a process that often lasts for months, trainers beat the young elephants with sticks and jab them with sharp, hooked ankuses until they lose all hope and begin to obey commands. These metal weapons are also used to pierce their sensitive ears, yank them, and force them to walk a certain way. Throughout their lives, they are thrashed and seriously injured by handlers, who often force them to give rides while suffering from untreated open wounds.

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