For Immediate Release:
19 January 2013
Reality-Show Contestant, Fashion Designer and Hair Stylist to the Stars Urges People to Keep Fur, Leather and Exotic-Animal Skins out of Their Wardrobes
Mumbai – Peering seductively over her shoulder next to the caption “Ink, Not Mink” and wearing nothing but her many tattoos, Bigg Boss 6 inmate, fashion designer and celebrity hair stylist Sapna Bhavnani appears in a brand-new ad for People for the Ethical Treatment of Animals (PETA) India. The ad also says, “Be Comfortable in Your Own Skin, and Let Animals Keep Theirs. Say No to Fur and Leather”. Bhavnani’s SoFake brand, which she started with Sukriti Grover and has been showcased at Lakmé Fashion Week, is leather-free. Bhavnani also owns two Mad O Wot salons and counts among her regular clients cricketers Mahendra Singh Dhoni, Yuvraj Singh, Gautam Gambhir, Virat Kohli and Rohit Sharma as well as Bollywood stars Katrina Kaif, Bipasha Basu, John Abraham, Hrithik Roshan, Gauri Khan, Dino Morea and Mandira Bedi.
“After I educated myself and saw a few films on the cruelty and what happens to animals, I realised that it just wasn’t worth it. I take a very strong stance on leather”, Bhavnani explains in an exclusive interview with PETA. ”Pleather is a great substitute for leather. And if you don’t know what it is, I just say go to your local shop and ask for that substitute because it is available.”
Bhavnani’s exclusive video interview with PETA is available upon request.
For every coat, collar or cuff made from fur, animals suffer immensely. Every year, millions of foxes, minks and rabbits – and even dogs and cats – are bludgeoned and electrocuted and are often skinned while they are still conscious.
Cows, buffaloes and other animals used for leather in India are often crammed into vehicles in such large numbers that their bones break. Many of those who survive the journey to the slaughterhouse are dismembered and skinned alive. Runoff from leather tanneries poisons rivers and streams and has also been linked to cancer, respiratory infections and other illnesses. In the exotic-skins trade, snakes are commonly nailed to trees or posts and skinned alive.
This isn’t the first time that Bhavnani has helped PETA help animals. Two years ago, she appeared in a PETA ad holding a pair of scissors and posing next to the caption, “Cut Hair, Not Frogs. Choose to Refuse to Dissect Animals”.
For more information and to view Bhavnani’s ad, please visit PETAIndia.com.