For Immediate Release:
14 May 2011
Benazir Suraiya ; [email protected]
Anu Chowdhary; [email protected]
Cricketer Poses With Animal Friends During Pro-Vegetarian Shoot
Mumbai – Today, media outlets were given behind-the-scenes access to a photo shoot in which Murali Kartik posed for a brand-new ad campaign for People for the Ethical Treatment of Animals (PETA) India. At the shoot, the Pune Warriors bowler posed with a costumed “rooster” and “chick” alongside a sign that read, “Join the Vegetarian Team!” The ad, which will be released later this year, was shot by ace photographer Vickky Idnaani.
“I’m proud to say that my vegetarian diet provides me with all of the energy and stamina I need as an athlete”, says Kartik. “Having been born a vegetarian and then to know that vegetarian diet is better for animals and the environment, my conscience is in good health as well.”
Eating meat causes animal suffering on a massive scale. Animals who are killed for food are crammed into vehicles for slaughter in such high numbers that many animals break their bones, suffocate or die en route. At abattoirs, workers often hack at the throats of goats, sheep and other animals with dull blades. Chickens on factory farms are crowded by the thousands into dark sheds that reek of ammonia from the accumulated waste in which the animals are forced to stand. These birds never see the light of day and are denied everything that is natural and important to them.
Meat is also bad for the environment and for human health. Raising animals for food is one of the largest sources of carbon dioxide and the single largest source of both methane and nitrous oxide emissions. The consumption of meat and other animal-derived products has been conclusively linked to heart disease, strokes, diabetes, cancer and obesity.
Kartik joins a growing list of celebrities – including Pamela Anderson, Shahid Kapoor, Sir Paul McCartney, R Madhavan and Anil Kumble – who have teamed up with PETA India and its affiliates to promote a vegetarian lifestyle.
For more information, please visit PETAIndia.com.