Mimi & Maggie, India Kids Fashion Week and PETA to Join Hands Against Cruelty in the Pet Trade

For Immediate Release:
28 February 2015

Puja Mahajan; [email protected]
Sachin Bangera; [email protected]

Show – Where Kids Will Be Encouraged Not to Purchase Animals – Will Be Dedicated to PETA

Delhi – Mimi & Maggie, a global leader in children’s clothing, and India Kids Fashion Week (IKFW) – taking place in Delhi today through Sunday – are teaming up with People for the Ethical Treatment of Animals (PETA) India to urge kids not to buy animals. Mimi & Maggie will be dedicating their upcoming Delhi show – where PETA’s “bunny” will walk the ramp holding a sign reading, “Be a Bunny’s Buddy. Don’t Buy Them” – to the campaign. PETA will also have a stall at IKFW where children can sit in a cage near a placard that reads, “Sad and Lonely. Don’t Cage Birds”, and have their photos taken.

When:     Sunday, 1 March, 6 pm sharp

Where:    The Grand New Delhi, Nelson Mandela Road, Vasant Kunj Phase 2, New Delhi

“Animals who are purchased from pet stores and breeders are often bought on impulse and soon discarded, chained or kept for life in small cages or tanks”, says Mimi & Maggie’s Amol Kumar. “By dedicating our show to PETA’s campaign, we are hoping to help kids see that animals have feelings and are not toys or playthings. We encourage parents who want to welcome an animal into their home to adopt a dog or cat in need from a shelter or the streets.”

All kinds of animals can be found for sale in animal markets across the country, kept in terribly inhumane conditions. Puppies and kittens are often forced to sit in their own filth, large birds are stuffed into small cages, star tortoises and other protected animals are sold openly and fish are kept in barren, dirty tanks.

Despite the Wildlife Protection Act, which bans the trade and trapping of all indigenous birds, and the Convention on International Trade in Endangered Species of Wild Fauna and Flora, which, among other things, restricts the trade in foreign birds, a black market in birds thrives openly, involving many of the country’s estimated 1,200 species.

This is the third time PETA have partnered with IKFW. Last year, PETA promoted its humane-education programme for children – Compassionate Citizen – at IKFW, where designer Nishka Lulla dedicated her show to the programme. Earlier this month, IKFW and Mimi & Maggie supported PETA in Mumbai, where the company dedicated their show to raising awareness of animal circuses.

For more information, please visit PETAIndia.com.