For Immediate Release:
14 February 2014
Ram-Leela and Gangs of Wasseypur Actor Asks Fans to Make Fish Their Friends, Not Food
Mumbai – Today, actor Richa Chadha, who has won a Screen Award and a Filmfare Award, shimmered as a mermaid, relaxing against an ocean backdrop and surrounded by sand at Mehboob Studio during a shoot for People for the Ethical Treatment of Animals (PETA) India’s pro-vegetarian campaign. Chadha asked people to put themselves in the place of fish before putting fish flesh on their plates. The ad campaign was shot by ace photographer Rohan Shrestha. Chadha’s hair-styling and make-up were done by Sandhya Shekar, and her outfit was designed and styled by StyleCracker.com.
“Fish have the same capacity to suffer and feel pain as dogs and cats have, and they do not want to die”, Chadha says. “If you love animals, the best thing you can do is not eat them.”
Scientific studies confirm what marine biologists have been saying for years: fish feel pain, just as all animals do. An issue of the US publication Fish and Fisheries cited more than 500 research papers on fish intelligence. The papers show that fish have impressive long-term memories and sophisticated social structures. An Oxford University scientist published research proving that fish learn faster than dogs. University of Edinburgh biologist Culum Brown says, “In many areas, such as memory, [fish’s] cognitive powers match or exceed those of ‘higher’ vertebrates, including nonhuman primates”.
Fish used for food can be impaled, crushed, suffocated or gutted, all while still conscious. Dolphins, turtles and other animals get caught along with “target fish” in nets, and their injured bodies are thrown overboard, where they fall victim to swarming birds or slowly bleed to death. Chadha, who recently won the Screen Award for Best Actor in a Comic Role, for Fukrey, can soon be seen in Ishqeria and Tamanchey. She has a rescued cat at home called Madira.
For more information, please visit PETAIndia.com.