Mangalore Pup takes First Place in PETA India’s 2018 ‘Cutest Indian Dog Alive’ Contest

For Immediate Release:

29 August 2018


Garima Jain; [email protected]

Sachin Bangera; [email protected]

Group Names Pinky the Top Dog

Mangalore – After hundreds of votes and careful deliberation by judges from People for the Ethical Treatment of Animals (PETA) India, Pinky – whose guardian is Mrs Crasta – has beaten out nine other finalists to be crowned the winner of PETA India’s seventh annual Cutest Indian Dog Alive contest. The pup had earlier edged out hundreds of other lovable former community dogs to become one of the 10 finalists. PETA India created the contest to show that the kindest thing a prospective guardian can do is to adopt a dog from the streets or an animal shelter. The first runner-up is Brownie, whose guardian is Shael Tyagi Kundra of Pondicherry, and the second runner-up is Chuchu, whose guardian is Tavneet Walia of Pune.

“Pinky proves that adopting a dog from the streets or an animal shelter can fill your life with a joy and love that words can’t express,” says PETA India Associate Manager of Online Marketing Erika Goyal. “Although this pup has won our contest, all rescued dogs who have found loving homes are winners.”

“Pinky was stuck in a building site in … the foundation,” Crasta told PETA India. “When I was passing by, I saw her. With [the] help of a corn seller, [I] got her out and … took her home. Her toes … and nose are so pink in colour that I named her Pinky. She is a cute small Desi breed, neutered, and very playful … and affectionate.”

PETA India urges prospective guardians to adopt a dog from the streets or an animal shelter, rather than buying puppies from pet shops. Breeders and pet shops often keep animals in dismal conditions, and because pedigree dogs are bred for certain exaggerated physical traits – such as long ears and drooping backs – many suffer from ailments, including difficulty breathing, cancer, heart disease, bleeding disorders, skeletal malformations, and eye problems. Indian community dogs are generally healthier and more robust than their purebred counterparts.

Pinky will receive a certificate and a “100 Per Cent Desi Dog” doggie T-shirt, and her guardian will receive a “My Dog Is a Rescue Dog” T-shirt as well as a copy of PETA India founder Ingrid Newkirk’s book Let’s Have a Dog Party! 20 Tail-Wagging Celebrations to Share With Your Best Friend. All winners will appear in an upcoming issue of Animal Times, PETA India’s magazine for members.

PETA India selected the winners based on several factors, including vote count.

For more information about Pinky and the two runners-up, please visit You can also follow PETA India on Twitter, Facebook, and Instagram.