For Immediate Release:
17 July 2012
Benazir Suraiya; [email protected]
Sachin Bangera; [email protected]
Avant-Garde Fashion Line SoFake by Sapna Bhavnani and Sukriti Grover Gives You That Killer Look Without Killing Animals
Mumbai – Think of Mandira Bedi and you think of style and fashion. That’s why the actor and TV host was eager to shoot a brand-new, pro–fake-leather ad for People for the Ethical Treatment of Animals (PETA) India. In the ad, Mandira sports a flashy spiked faux leather jacket from Sukriti Grover and longtime PETA pal and celebrity hairstylist Sapna Bhavnani’s daring – and cruelty-free – collection SoFake. Known for its unique structured shapes and striking black, white and grey tones, SoFake will soon be on display at the upcoming Lakmé Fashion Week. The caption for the ad is “Sometimes It’s Cool to Be SoFake”.
“Sapna has shown us through her designs that it’s cool to be SoFake”, says Mandira in an exclusive PETA video as she talks about the stunning ad, which was shot by ace photographer Rafique Sayed and designed by Sapna Bhavnani. “Through her clothes she has shown that you can have looks that can kill without killing anybody.” The broadcast-quality link to PETA’s video of Mandira at the shoot can be downloaded here: http://www.petaav.com/4broadcast/mandira_bedi_sofake_peta_india.htm.
This isn’t the first time that PETA’s and Sapna’s paths have crossed. In addition to her other efforts on behalf of animals, Sapna recently posed for an eye-opening anti-dissection ad next to the caption “Cut Class, Not Frogs”.
Cows, buffaloes and other animals used for leather in India are often crammed onto vehicles in such high numbers that their bones break. Those who survive this ordeal have their throats cut in full view of other animals, and many of them are dismembered and skinned while they are still conscious. Leather is also murder on human health and the environment. Runoff from leather tanneries poisons rivers and streams, harming all life within. It has also been linked to cancer, respiratory infections and other illnesses in humans.