Make Diwali Merry, Not Scary, For Animals

For Immediate Release:

19 October 2011


Benazir Suraiya; [email protected]

Sachin Bangera; [email protected]

PETA India Asks Families to Skip Fireworks During Celebrations

Mumbai – The fireworks displays that accompany Diwali can seem more like a terrorist attack than a celebration to the dogs, cats, cows, donkeys and other animals who don’t understand that the explosions are meant as entertainment, not bombardment. That’s why People for the Ethical Treatment of Animals (PETA) is offering a new e-card on that reads, “Make Diwali Merry, Not Scary, for Animals – Don’t Light Fireworks”, so that everyone can spread this life-saving message.

“Diwali is the festival of joy, and by saying ‘No’ to noisy fireworks, we can bring joy to the lives of animals too”, says PETA online marketing coordinator Kriti Sachdeva.

During fireworks displays, many animals become frightened by the loud noises and run away from their homes. The lucky ones end up in animal shelters and are reunited with their families, but others are never found, and some suffer serious injuries or even die as they try to escape the noise.

In addition to sending PETA’s e-card, visitors to can enter to win vegan chocolates from premier chocolatier Maya Chocolates. Visitors can also read PETA’s tips to ensure animals’ comfort and safety during the holiday:

• Keep cats and dogs indoors during fireworks displays, and if possible, stay with them. Close your windows and curtains, and turn on a radio or TV to help drown out the noise.

• Make sure your animal companion is wearing a collar and an updated identification tag.

• Stop people from throwing firecrackers at animals. Encourage everyone to be on the lookout for people who tie lit firecrackers to dogs’ tails. Report problems to the police.

• Whenever possible, discourage people from setting off very loud firecrackers. Light up your home with diyas, lamps and other decorative ornaments that are friendly to all.

• Keep an eye out for lost companion animals who are wearing collars and tags. Take them to your local animal shelter, or look after them until their homes are found.

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