For Immediate Release:
13 February 2013
Star of Rise of the Zombie Teams Up With PETA India
Mumbai – With just days to go before the release of India’s first zombie movie, Rise of the Zombie, co-director and star Luke Kenny is teaming up with People for the Ethical Treatment of Animals (PETA) India for its first zombie-themed pro-vegetarian campaign. In the ad, which was shot by top photographer Paras Kanani, Kenny appears drenched in “blood” and feasting on human limbs above the words “Flesh Is for Zombies. Go Vegetarian!”
“The meat industry is far more horrifying than anything even I could dream up”, says Kenny. “If the idea of eating flesh turns your stomach, then you should try going vegetarian – it’s better for animals and for your body, too.”
Kenny, who starred in the iconic film Rock On, first landed in the spotlight as a rock musician, actor and India’s first male VJ. In addition to directing and starring in films and music videos, he has also written columns for Hindustan Times and Rolling Stone India. Rise of the Zombie is the first in a planned trilogy of zombie films.
As shown in PETA’s “Glass Walls” video exposé, horror films have nothing on the meat industry. Cows are crammed into vehicles in such large numbers that their bones break before they’re dragged off to slaughter, where many are dismembered while they’re still alive. Chickens have their throats cut while they’re still conscious, and pigs are stabbed in the heart as they scream. On the decks of fishing boats, fish suffocate or are cut open while they’re still alive.Vegetarians don’t just save the lives of animals – they also reduce their own risk of heart disease, diabetes, cancer and obesity.
Kenny joins a growing list of actors, athletes and other celebrities – including Lara Dutta, Shahid Kapoor, Sonu Sood, Pankaj Advani, Anil Kumble, Amrita Rao, R Madhavan, Kartik Murali, Rahul Sharma and Monica Dogra – who have appeared in pro-vegetarian ads for PETA India.
For more information, please visit PETAIndia.com.