For Immediate Release:
8 November 2011
Benazir Suraiya; [email protected]
Sachin Bangera; [email protected]
Born Free Entertainment Gets Two Paws Up for Promoting Animal Rescue in Film
Mumbai – In the Bollywood film Love, Breakups, Zindagi, the characters portrayed by Dia Mirza and Zayed Khan stop their car to rescue a young dog sitting in the middle of the road. When no guardian appears, the couple decide to bring him home, where he stays forever and is showered with affection. For showing that homeless animals make wonderful additions to families, Born Free Entertainment – the film’s production company – has won a Hero to Animals Award from People for the Ethical Treatment of Animals (PETA) India.
“We give Love, Breakups, Zindagi ‘two paws up’ for reminding moviegoers that India’s streets are full of loving animals in need of good homes”, says PETA India Chief Functionary Poorva Joshipura. “We encourage everyone who has the time and resources to care for a dog or cat to adopt a homeless animal in need – you’ll have a loving companion for the rest of his or her life.”
In India, approximately 25 million homeless dogs struggle to survive on the streets. Many of them go hungry, are injured or killed, are hit by vehicles or are abused by people. Countless others are kept in animal shelters because there aren’t enough good homes for them. Every time a dog or cat has a litter, it means fewer homes for the dogs and cats who are languishing in animal shelters or roaming the streets. PETA encourages prospective cat and dog guardians to adopt from an animal shelter or take in a homeless animal from the streets and never to buy from a breeder or pet store. PETA also reminds guardians to get their animal companions sterilised.
For more information, please visit PETAIndia.com.