‘Lord Krishna’ To Bring Anti-Milk Message To Ahmedabad In Lead Up To Janmashtami

For Immediate Release:

17 August 2011


Benazir Suraiya; [email protected]

Bhuvaneshwari Gupta; [email protected]

PETA Members – Including ‘Lord Krishna’ and a ‘Cow’ – Will Distribute Healthy Soya Milk While Asking City Residents to Steer Clear of Milk, Cheese and Curd

Ahmedabad, Gujarat – Accompanied by an activist dressed as Lord Krishna and handing out free samples of healthy and delicious Staeta soya milk, members of People for the Ethical Treatment of Animals (PETA) India will converge in 10 ACRE Ahmedabad City Mall to encourage Krishna devotees to use cruelty-free vegan items instead of cows’ milk and other dairy products during Janmashtami. Another PETA member will wear a cow costume and hold a sign that reads, “Be Kind to Cows: Go Dairy-Free, Choose Soya”. PETA’s point? That dairy products are detrimental to human health and that dairy farms are notorious for their abuse of animals.

When: Thursday, 18 August, 12 noon sharp

Where: Adjacent to McDonald’s, 10 ACRE Ahmedabad City Mall, Kankaria, Ahmedabad, Gujarat

“Lord Krishna would never approve of the severe cruelty to cows found in today’s dairy industry”, says PETA India nutritionist Bhuvaneshwari Gupta. “Dairy consumption contributes to the onset of diabetes, obesity and respiratory problems. During Janmashtami – or any other time – soya milk is not only the smart choice but also the kind choice.”

PETA’s investigations have found that cows and buffaloes on dairy factory farms spend most of their days confined to tiny stalls. Many farmers inject the animals with the illegal drug oxytocin, believing that it will boost milk production. Animals injected with oxytocin often suffer from severe stomach cramps that are similar to labour pains. Calves on dairy factory farms are either abandoned or sent to slaughter so that the milk meant for them can be sold to consumers. A PETA investigator documented that animals on dairy factory farms were kicked and struck by workers, denied veterinary care and forced to sit in faeces.

Cows’ milk is a potent mix of pus, hormones and antibiotics, and it is meant for calves, who have four stomachs and weigh more than a hundred kilos. Apart from being cruelty-free, soya milk is rich in protein, fibre and isoflavones; contains none of the cholesterol found in dairy products and helps prevent diabetes, cancer and osteoporosis.

For more information, please visit PETAIndia.com.