For Immediate Release:
31 January 2011
Chennai – During the 26th International Leather Goods Fair currently taking place in Chennai, well-dressed PETA members carrying the “bloody” heads of “cows” on meat hooks will confront shoppers with a sign reading, “Did your shoes have a face?” PETA plans to remind consumers that leather comes from cows and other animals who have been killed for their skin. The group also aims to raise awareness of the cruelty that animals endure before their skin is made into shoes, bags and other accessories. PETA encourages shoppers always to select synthetic and natural-fibre materials instead of animal skins.
Date: Tuesday, 1 February
Time: 12 noon sharp
Place: Outside Ispahani Center (near Gemini Flyover), Nungambakkam, Chennai
Cows, buffaloes and other animals used for leather in India are often crammed onto vehicles in such high numbers that their bones break. Those who survive this ordeal have their throats cut in full view of other animals, and many of them are dismembered and skinned while they are still conscious. In India, the leather industry ignores even the most basic animal protection laws. Runoff from leather tanneries poisons rivers and streams, harming all life within. It has also been linked to cancer, respiratory infections and other illnesses in humans.
“Shoes, bags and belts made from the skins of slaughtered cows and other animals should be spurned, not displayed as desirable”, says PETA’s Himani Shetty. “Wearing animal skins directly supports cruelty, so we are asking everyone to think before they buy and to leave leather out of their wardrobe. It is easy to choose products made from cotton, jute, satin or synthetics – all of which are cruelty-free, environmentally friendly materials.”
Synthetic leather and other animal-friendly options are available at just about any major shoe or clothing shop.
For more information, please visit PETAIndia.com.