For Immediate Release:
28 June 2012
Benazir Suraiya; [email protected]
Sachin Bangera; [email protected]
Bollywood Star Reminds Everyone That ‘Little Tigers’ Need Saving, Too, in New PETA Ad
Mumbai – Smiling brightly while holding her beloved rescued cat Dosa, Filmfare Award–winning actor Kalki Koechlin stars in a brand-new ad for People for the Ethical Treatment of Animals (PETA) India. The ad reads, “Adopt, Don’t Buy”, and goes on to say, “Even the Little Tigers Need You”, a reference to conservation groups’ efforts to save tigers. Kalki wants her legions of admiring fans to know that every time someone buys a cat or a dog from a breeder or a pet shop, a wonderful animal living on the treets or languishing in an animal shelter loses a chance at finding a loving home. The ad was shot by ace photographer Himanshu Seth. Kalki’s make-up was done by Berzin Irani. Broadcast-quality video footage of Kalki’s interview as well as behind-the-scenes video footage can be found here: http://www.petaav.com/4broadcast/kalki_koechlin_adopt_dont_buy_peta_india.htm.
“Dosa is a super cat – he’s cuddly, affectionate and good-looking”, says Kalki. “With so many homeless animals suffering on the streets or waiting to be adopted in animal shelters, breeders only add to the problem by bringing yet more cats and dogs into the world. I am so happy that I adopted Dosa.”
Kalki debuted in Anurag Kashyap’s critically acclaimed Hindi film Dev D, for which she won a Filmfare Award for Best Supporting Actress in 2009. She was also nominated for Screen and Stardust awards for Best Actress this year for her work in the Hindi thriller Shaitan. Currently, Kalki is wooing the silver screen with her performance in the film Shanghai.
Across India, stray cats and dogs struggle to survive on the streets. Many of them starve to death or are injured, abused or hit by vehicles. Countless others are left to languish in animal shelters because there aren’t enough good homes for them. PETA and Kalki want people to know that they can bring joy into the life of a homeless dog or cat – and into their own lives – by adopting a lovable and loving homeless animal. And in order to take a bite out of the homeless-animal crisis, PETA encourages everyone to have their animal companions sterilised.
For more information, please visit PETAIndia.com.