Justin Bieber Promotes Pound Pups In New petaDishoom Ad

For Immediate Release:
21 January 2011

Benazir Suraiya; [email protected]
Sachin Bangera; [email protected]

Mumbai – Justin Bieber’s recent hit single “U Smile” not only has his legions of fans smiling but also has homeless dogs wagging their tails and homeless cats purring. That’s because the pop music phenom – whose 3-D movie Never Say Never opens in February in the US – has just appeared in a public service announcement for petaDishoom, the youth outreach division of People for the Ethical Treatment of Animals (PETA) India. The ad, which promotes adoptions from animal shelters, was shot by renowned celebrity photographer Cliff Watts.

“It’s really important that people adopt”, said Bieber. “I really encourage going out to an animal shelter or a place where you can get a dog who has been abandoned or doesn’t have a home.”

Buying an animal from a pet store or breeder robs a homeless animal in a shelter or on the streets of his or her chance at finding a good home. Dogs and cats who are left to fend for themselves on the streets are often subjected to abuse by cruel people or succumb to hunger, disease or injuries.

Bieber’s numerous awards include the American Music Awards’ Artist of the Year, and he recently released an acoustic version of his breakthrough album called My World Acoustic. He joins a growing list of celebrities – including John Abraham, Kellan Lutz, Pink, Sean Kingston and Kelly Osbourne – who have teamed up with PETA or its affiliates to help animals.

For more information, please visit petaDishoom.com.