Joaquin Phoenix Launches PETA India’s New ‘Change the World From Your Kitchen’ Vegan Campaign  

For Immediate Release:

25 August 2020


Hiraj Laljani; [email protected]

Monica Chopra ; [email protected]

Creating a More Compassionate World for Animals Is as Simple as Making Kind Food Choices

Mumbai – “There’s so much pain in the world that we are powerless over, but being party to animal suffering is not one of them,” says Joaquin Phoenix in his new PETA India campaign. He’s encouraging fans to do their part to stop cruelty to animals and, as his new ad states, “Change the World From Your Kitchen. Go Vegan.”

An image of the ad is available for download upon request.

Sitting at his own kitchen table in an accompanying video, Phoenix shares a new PETA US investigation that exposes cruelty to birds at a major US egg farm that supplies Walmart, saying, “It’s easy to escape personal responsibility by actively avoiding the truth. But I hope you will join me in rejecting animal cruelty… [and] explore the many benefits of being vegan.”

As revealed by PETA India – whose motto reads, in part, that ”animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview – in its own video exposé, most chickens used for eggs in India are confined to a space that’s smaller than an A4 sheet of paper, and parts of their beaks are cut off with a hot blade to prevent them from pecking at each other out of frustration. Once their bodies wear out and they’re no longer considered useful for egg production, they’re sent to the slaughterhouse, where they’re killed in full view of their companions. PETA India notes that each person who goes vegan saves the lives of nearly 200 animals each year.

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