For Immediate Release:
1 June 2012
Sachin Bangera; [email protected]
Benazir Suraiya; [email protected]
Popular Rapper Aims to Help Animals Languishing in Shelters or Living on the Streets
Mumbai – He hails from the UK, Bipasha Basu can be spotted in his music video “Stolen” and his new single, “I’m All Yours”, featuring Pitbull is tearing up the dance floors. And now rapper Jay Sean has joined forces with People for the Ethical Treatment of Animals (PETA) India in a brand-new ad that aims to ease the tragic homeless dog and cat crisis. In the ad, Jay Sean is decked out in denim and standing next to rescued mutt Stella. The caption reads, “Adopt – Don’t Buy”, and the ad goes on to explain that animal shelters are overflowing with cats and dogs and that countless more are barely surviving on the streets. All are in dire need of adoption. The ad was shot by JSquared Photography at their Los Angeles studio, and his make-up was done by Chantal Moore for Cloutier Remix.
Jay Sean – who is also a songwriter, record producer and fur foe – took time out of his whirlwind schedule to sit down for an interview: “[U]p until I had a dog, I didn’t realise the connection you actually have, that I have, with animals. … And you realise that just because they’re animals, you can’t treat them any less than you would a human being.” He adds, “[P]arents might not know that they can go to a shelter to adopt one rather than going to a store to buy one.… You know that they’ve had their vaccinations and have been neutered … so they go through all those checks before you even get them”.
Across India, stray dogs and cats struggle to survive on the streets. Many of them starve to death or are injured, hit by vehicles or abused. Countless others are left to languish in animal shelters because there aren’t enough good homes for them. PETA India and Jay Sean want people to know that they can bring joy into the life of a homeless dog or cat – and into their own lives – by adopting a lovable and loving homeless animal. And in order to take a bite out of the homeless-animal crisis, PETA India encourages everyone to have their animal companions sterilised.
Jay Sean joins Bollywood celebrities Imran Khan, Dino Morea, Gulshan Grover and Trisha Krishnan, who have appeared in ads to promote the adoption of homeless dogs for PETA.
For more information, please visit PETAIndia.com.