Jacqueline Fernandez, Lakm

For Immediate Release:
22 March 2013

Benazir Suraiya; [email protected]
Sachin Bangera; [email protected]

New Initiative Pushes Theme That Compassion Never Goes Out of Style

Mumbai – Bollywood hottie Jacqueline Fernandez and Lakmé Fashion Week have teamed up with People for the Ethical Treatment of Animals (PETA) India to promote the adoption of dogs who are languishing in shelters or living in the streets. The theme for the campaign – which will be formally unveiled by Jacqueline in person on Monday at Lakmé Fashion Week Summer/Resort 2013 – is “Fashion for Paws Not a Faux Pas. Rescuing Dogs Makes the Best Fashion Statement”:

What: Photo and video opportunity with Jacqueline Fernandez
When: Monday, 25 March, 2:30 pm sharp
Where: Grand Salon, Grand Hyatt Mumbai, off of the Western Express Highway, Santacruz (East), Mumbai 400 055

“Nothing is more rewarding than giving a lonely dog or cat a new lease on life”, says Fernandez, who has also joined with PETA to urge the Mumbai government to ban horse carriages from the city. “These animals are eager for acceptance and love, and the best part is that they also enjoy returning it!”

Across India, stray dogs and cats struggle to survive on the streets. Many of them starve to death or are injured, hit by vehicles or abused. Countless others are left to languish in animal shelters because there aren’t enough good homes for them. People can bring joy into the life of a homeless dog or cat – and into their own lives – by adopting a lovable and loving homeless animal. And to take a bite out of the homeless-animal crisis, PETA encourages people to have their animal companions sterilised. Sterilising one female dog can prevent 67,000 births in six years, and sterilising one female cat can prevent 420,000 births in seven years.

For more information, please visit PETAIndia.com.