For Immediate Release:
25 May 2010
Pune – He may play super-villain Ivan Vanko in the new movie Iron Man 2, but when it comes to helping homeless dogs and cats, Mickey Rourke is a superhero. Rourke was so moved when he learned about the dog and cat overpopulation crisis in India that he jumped at the chance to challenge people to get their animals sterilised. Rourke – who credits the homeless dogs he rescued with saving his own life when he was down and out – is starring in a PETA India ad campaign titled “Have the Balls to Fix Your Dog”. The ad will be released in both English and Hindi.
In the ad, Rourke wears a pair of dark sunglasses and holds his canine sidekick, Jaws. The caption reads, “The more puppies born, the more dogs go homeless, because there just are not enough good homes”.
“PETA urges everyone to follow Mickey Rourke’s lead and always sterilise animal companions and support efforts to sterilise animals on the streets”, says PETA India campaign coordinator Madhuri Deshmukh. “If you’re considering adding a dog or cat to your family, never buy – always adopt a homeless animal.”
In India, approximately 25 million homeless dogs struggle to survive on the streets. Many of them go hungry, are injured or killed in fights, are hit by vehicles or are abused by cruel people. Countless others are kept in animal shelters because there aren’t enough good homes for them. Every time a dog or cat has a litter, it means fewer homes for the dogs and cats who are languishing in animal shelters or roaming the streets. PETA encourages all prospective cat or dog guardians to always get their animal companions sterilised.
Rourke has won critical and audience acclaim for his compelling screen portrayals throughout his enduring career. He was nominated for an Academy Award for best actor for his starring role in the 2008 worldwide blockbuster film The Wrestler.
For more information or to see Rourke’s ad, please visit PETADishoom.com.