Indore’s Nutrela Ad Wins PETA’s ‘Compassionate Business’ Award

For Immediate Release:
9 June 2010

Nikunj Sharma (0) 9967766220; [email protected]

Indore – For their TV commercial promoting a vegetarian diet – which is animal-friendly, Earth-friendly and good for the arteries – Indore based company Nutrela  has won a Compassionate Business Award from People for the Ethical Treatment of Animals (PETA) India. The TV spot shows two children talking about their homemade food. One of the children loves the soya chunks that his friend’s mother is cooking and decides that the vegetarian food is better than his mother’s non-vegetarian food. Also receiving an award is the ad agency Meridian Communications Pvt. Ltd.

“We applaud Nutrela for promoting a diet of optimal health and kindness, and we hope to see other businesses follow the company’s lead”, says PETA senior campaigns coordinator Nikunj Sharma. “Encouraging children to adopt a plant-based diet will help them avoid health problems that meat- and dairy-eaters face in adulthood – including diabetes, heart disease and high blood pressure – and that’s a wonderful gift!”

Vehicles that transport cows, sheep and other animals to slaughter in India are so severely crowded that many animals break their bones or die en route. Birds are crammed into sacks, twisted to fit into baskets or tied together in bunches and hung upside down from motorcycle handles. The animals who survive are then slaughtered in full view of one another.

Meat production also devastates the environment. A 2006 United Nations report concluded that the meat industry is “one of the top two or three most significant contributors to the most serious environmental problems, at every scale from local to global”.

The consumption of meat, eggs and dairy products has also been conclusively linked to heart disease, strokes, diabetes, obesity and cancer.

For their smart and refreshing ad, Nutrela and Meridian Communications will each receive a glass-framed award. For more information, please visit