Ileana D’Cruz Goes Backless to Give Fur the Cold Shoulder in New PETA Ad Launched in Association with Lakmé Fashion Week

For Immediate Release:

23 September 2014


Sachin Bangera; [email protected]

Benazir Suraiya; [email protected]

Main Tera Hero Star Asks Fans to Go Fake for Animals’ Sake

Mumbai – If looks could kill, Ileana D’Cruz‘s steely gaze would have angora fur and wool farmers trembling in their boots. The Bollywood star goes backless in a brand-new ad for People for the Ethical Treatment of Animals (PETA) India launched in association with Lakmé Fashion Week (LFW) that urges fans to “[g]ive cruelty the cold shoulder. Say NO to angora fur and wool”.

The sexy ad was shot by ace photographer Colston Julian. Ileana’s hair and make-up were done by Kritika Gill. Tanya Mehta was the stylist. The launch was an extension of a joint initiative between PETA and LFW called ‘ExtraVEGANza’ which celebrated vegan (non-animal) leather, vegan fur and other modern and humane materials through an informative stall during the recent fashion week held at Palladium Hotel in Mumbai. Saket Dhankar, Head of Fashion, IMG Reliance, has invited PETA to join with LFW on various animal protection initiatives in recent years.

“[R]abbits are treated really violently. …Because of that violent nature of pulling out the fur while the animal is still alive, it goes into terrible shock and trauma”, says Ileana. “[A]ngora can be sold as fur as well as wool. And you find it in sweaters, scarves. …[C]heck the labels to see what it’s made of. And when you do find that it is made of angora fur, I would really request you to stop this by not buying stuff like this.”

A PETA Asia investigation of nine angora fur farms in China – which exports 90 per cent of the world’s angora fur and wool – documented workers ripping the hair from the rabbits’ sensitive skin as the animals scream in pain. They endure this torture every three months for two to five years before they are finally slaughtered.

Rabbits who have their hair cut or sheared also suffer. During the shearing process, the rabbits’ front and back legs are tethered tightly – a terrifying experience for any prey animal. All angora rabbits spend their lives confined individually to barren wire cages that harm their sensitive feet. They’re denied bedding, exercise and the companionship of other rabbits.

D’Cruz became a breakout star with the success of her first Bollywood film, Barfi! Her next film, Main Tera Hero, was a box-office smash. She has just completed filming her latest movie, Happy Ending.

PETA encourages consumers to read garment labels and to put garments that contain angora fur or wool or any other animal-derived product back on the rack. For more information, please visit