‘Hooked’ and ‘Bloodied’, Amy Jackson Stars in Pro-Vegetarian PETA Ad for World Meat Free Day


For Immediate Release:
9 June 2017

Sachin Bangera; [email protected]
Benazir Suraiya; [email protected]

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Mumbai – Dressed only in plastic wrap and “impaled” by a metal hook, Freaky Ali star Amy Jackson appears in a new campaign for People for the Ethical Treatment of Animals (PETA) India that proclaims, “Hooked on Meat? Go Vegetarian.” The ad– which is being released in advance of World Meat Free Day (12 June) – was shot by top photographer Abhay Singh, and Jackson’s hair and make-up were done by Aasif Ahmed and Adrian Jacobs, respectively.

“[M]eat products can cause cancer, heart disease, obesity. So for cutting all of that out … it’s just a no-brainer that we’re going to be a lot healthier,” says Jackson. On going vegetarian, she explains, “[M]y skin’s got a lot clearer. I’ve noticed a change in my body. I’ve noticed a change in my metabolism. So I feel a lot healthier, a lot lighter, with a lot more energy also.”

As PETA – whose motto reads, in part, that “animals are not ours to eat” – reveals in its video exposé “Glass Walls“, chickens killed for food are commonly shackled upside down in slaughterhouses before their throats are slit with blunt knives. Cows and buffaloes are crammed into vehicles in such large numbers that their bones often break before they’re dragged off to the slaughterhouse, and pigs are stabbed in the heart as they scream. On the decks of fishing boats, fish suffocate or are cut open while they’re still alive.

Jackson is part of a long list of celebrities – including Lara Dutta, Shahid Kapoor, Esha Gupta, Sonu Sood, Richa Chadha, Pankaj Advani, Anil Kumble, Hema Malini, VVS Laxman, Amrita Rao, R Madhavan, Kartik Murali, and Rahul Sharma – who have teamed up with PETA to promote healthy, humane meat-free meals.

Jackson will be seen next in Boogie Man and Robot 2.0.

For more information, please visit PETAIndia.com.