For Immediate Release:
4 March 2015
Inherent Vice Star ‘Disgusted and Sickened’ by First-Ever Look Inside China’s Dog-Leather Trade in Lead-Up to Lakmé Fashion Week and Amazon India Fashion Week
Mumbai – “The footage that you’re about to watch of China’s dog-leather trade is one of the worst things I’ve ever seen”, begins the Grammy Award–winning and Oscar-nominated Hollywood actor Joaquin Phoenix in his new PETA exposé in the lead-up to Lakmé Fashion Week and Amazon India Fashion Week, which are coming up in March. Phoenix narrates over footage that reveals how dogs are kicked, are beaten over the head and have their throats slit and their skin peeled off – all while other dogs watch before they experience the same cruel fate. The animals’ skin is turned into leather – commonly gloves and other small goods such as cat toys and coat trim – and is exported all over the world to be sold to consumers who usually have no clue whose animal parts they’re buying.
“If you buy leather gloves, belts or shoes, remember,” concludes the Her star, “there’s no easy way to tell whose skin you’re really in. If you love dogs like I do, then please never buy or wear leather, whether it comes from a dog, a cow or any other animal”.
The footage was captured by a PETA Asia investigator at a facility that bludgeons and skins 100 to 200 dogs a day. In China, there are still no penalties for abusing animals for their skins.
Phoenix, a vegan who shuns clothes made of any animal’s skin, wool or fur, is fully committed to PETA’s motto – which reads, in part, that “animals are not ours to wear”. He famously wore vegan leather boots as Johnny Cash in Walk the Line and is one of a growing list of celebrities – including Amitabh Bachchan, Aishwarya Rai Bachchan, P!nk, Shahid Kapoor, Pamela Anderson, Madhuri Dixit, Jacqueline Fernandez, John Abraham, Eva Mendes, Hema Malini and Penélope Cruz – who have teamed up with PETA or its affiliates to promote kindness to animals in various ways.
For more information and to view the video, please visit PETAIndia.com.