For Immediate Release:
16 May 2011
Benazir Suraiya; [email protected]
Himani Shetty; [email protected]
‘Leather Spells Death for Animals’, Says PETA
Hyderabad – Three sinister looking Grim Reapers holding a severed “cow” head and other parts of animal “carcasses” will converge on Banjara Hills area of Hyderabad on Tuesday holding signs bearing an unmistakable message: “Leather Spells Death for Animals”. The action is the latest salvo in People for the Ethical Treatment of Animals (PETA) India’s campaign against the leather industry and aims to raise awareness of the cruelty that cows, goats and other animals endure before their skin is made into shoes, bags and other accessories. PETA encourages shoppers always to select synthetic and natural-fibre materials instead of animal skins:
When: Tuesday, 17 May, 12 noon sharp
Where: Outside the main entrance of City Centre Mall, Banjara Hills, Hyderabad
“Even the Grim Reaper would be sickened by the abusive way in which cows and other animals are tormented and slaughtered for their skins”, says PETA’s Himani Shetty “We encourage everyone to choose products made from mock leather, cotton, jute, satin or other non-animal materials and make their wardrobes leather- and cruelty-free.”
Cows, buffaloes and other animals used for leather in India are often crammed onto vehicles in such high numbers that their bones break. Those who survive this ordeal have their throats cut in full view of other animals, and many of them are dismembered and skinned while they are still conscious. In India, the leather industry ignores even the most basic animal protection laws. Runoff from leather tanneries poisons rivers and streams, harming all life within. It has also been linked to cancer, respiratory infections and other illnesses in humans.
PETA notes that synthetic leather and other animal-friendly options are available at nearly all major shoe or clothing shops in India.
For more information, please visit PETAIndia.com.