For Immediate Release:
27 June 2013
South Siren Asks Fans to Relate to Birds’ Fate
Mumbai – You’ve seen her chirpiness as Priya in Fukrey, but you’ve never seen her like this before: dressed in white attire to resemble a bird, Bollywood’s, Kollywood’s and Tollywood’s sizzling hottie Priya Anand appears sad and confined to a huge birdcage next to the words “Try to Relate to Their Fate: Let Birds Fly Free. Please Don’t Cage Birds” for PETA’s latest ad. Her point? That birds were born to be free and that locking them in cages and denying them that freedom and the opportunity to fly is cruel. The compelling ad was shot by leading photographer Sunder Ramu, and the stunning outfit was designed and styled by ace designer Chaitanya Rao.
“Birds are born to fly free, and no one should steal their freedom from them”, says Anand. “When they are captured and put into cages, smart, sentient, fun-loving birds become depressed and withdrawn. If you love birds, enjoy them by observing them in nature, where they belong. Remember: birds enjoy their freedom as much as you enjoy yours.”
An exclusive video interview in which Anand talks about her support of this campaign can be viewed here in:
The broadcast-quality video can be downloaded here in:
The comedy-drama English Vinglish marked Anand’s debut in Bollywood. Her performances in the Telugu hit Leader and the Tamil films Vaamanan and Nootrenbadhu were publicly acclaimed. She was last seen in Ko Ante Koti and Ethir Neechal opposite Siva Karthikeyan. Her recent Hindi release Fukrey is loved by movie-goers.
In nature, birds engage in social activities, such as taking sand baths, playing hide-and-seek, dancing, building nests with their mates and nurturing their young. But when they’re caged, these same vibrant animals become depressed and withdrawn. They often over-preen to the point of mutilation. Some people force birds to endure painful wing-clipping so that the animals cannot fly away – yet flying is as natural and important to birds as walking is to humans. When birds are captured and packed into small boxes for shipping, many die in transit, usually from broken wings and legs, thirst, hunger and stress.
Keeping birds in cages is also often illegal. The Indian Wildlife (Protection) Act, 1972, and the amendment added to it in 1991 ban the capture and trade of all 1,200 varieties of birds who are indigenous to India. Despite the law, 300 species of birds are openly sold in markets, including munias, mynas, parrots, owls, hawks, peacocks and parakeets.
For more information, please visit PETAIndia.com.