Freida Pinto’s Film Director Snags PETA US Award

For Immediate Release:

6 August 2011


Benazir Suraiya; [email protected]

Sachin Bangera; [email protected]

Rupert Wyatt’s Rise of the Planet of the Apes, Starring Indian Beauty Freida Pinto, Wins for Carrying Compassionate Message and for Wowing AudenciesWith Animal-Friendly Special Effects

Mumbai – When it came time to cast Rise of the Planet of the Apes, director Rupert Wyatt chose groundbreaking computer-generated imagery (CGI) to portray the apes in his film, rather than using unwilling ape “actors” as other much-criticised films have. “We wanted to tell our story without using live apes for any number of reasons,” Wyatt explained in his presentation at this year’s Comic-Con. “It would be a cruel irony to tell the story of the exploited and repressed and use live apes to do so.” Wyatt’s compassionate decision has earned him PETA US’ Proggy Award for Most Animal-Friendly Feature Film. PETA affiliates’ Proggy Awards (“Proggy” stands for “progress”) recognise animal-friendly achievements in commerce and culture. Indian actor Freida Pinto plays a lead role in the film.

“Rise of the Planet of the Apes reminds viewers that animals are feeling beings who deserve compassion, and its stunning use of CGI shows that there’s no need to subject apes to the stress of filmmaking,” says PETA India Chief Functionary, Poorva Joshipura. “Rupert Wyatt’s methods back up PETA’s message that all animals must be protected and respected.”

Great apes who are pressed into movie-making are usually forcibly taken from their mothers shortly after birth in a process that can cause irreversible psychological harm to both the mother and her baby. The young animals are physically and psychologically abused during training to ensure that they will perform confusing, unnatural behaviors on command. By the time the apes reach approximately 8 years of age, they are too strong to be safely handled and are often discarded to run-down zoos or other substandard facilities, where they may languish for decades.

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