For Immediate Release:
11 November 2016
High-Tech Booth Will Be Front and Centre to Show Thousands of Young People How to Be Superheroes for Animals
Bangalore– Attendees at the much buzzed-about Comic Con Bangalore at the KTPO Convention Centre on 12 – and 13 November will be able to do more than just check out the hottest graphic novels, games, and merchandise– they’ll also learn how to become real-life superheroes for animals, courtesy of PETA Youth, a division of People for the Ethical Treatment of Animals (PETA) India for teens and twenty somethings.
PETA Youth’s stall will cause a stir with its “I, Chicken” virtual reality experience, a first-of-its-kind empathy-building project that uses Google Cardboard–inspired viewers* and cutting-edge hardware to immerse participants in a world where they can roost in a tree, enjoy a dust bath, and socialise with other chickens –until a truck comes to take them to the slaughterhouse. In just three short minutes, the intense experience opens viewers’ minds and hearts to the fact that every chicken is an individual who has interests and needs, feels pain and fear, and doesn’t want to die. A video of people taking part in initial runs of the experience can be viewed here.
PETA Youth’s high-tech exhibit will also feature a state-of-the-art green screen for its “Be a Superhero for Animals” campaign, which will allow comic-book fans to pose for photos and then be superimposed onto a comic strip as a chicken-liberating hero. In addition, fans can score PETA goodies, including badges, T-shirts, posters, and more.
“Hundreds of thousands of young people across the country agree that animal rights is one of the most important social-justice causes of our time”, says PETA India Youth Outreach Advisor Neha Singh. “PETA can’t wait to talk to Comic Con Bangalore attendees about how they can be superheroes for animals, including by going vegan, choosing cruelty-free clothing, and speaking out against abuse.”
PETA Youth’s volunteers will also be recruiting for PETA’s highly active Street Team and collecting petition signatures to urge the government to update and strengthen The Prevention of Cruelty to Animals Act, 1960, to ensure that anyone who abuses or neglects an animal – whether a dog on the street, an overworked donkey, or an animal forced to perform in a travelling show – is brought to justice and pays the price.
*Google Cardboard is a trademark of Google Inc.