Dipannita Sharma, PETA To Team Up At The Indian Luxury Expo For Extraveganza

For Immediate Release:
25 April 2013

Benazir Suraiya; [email protected]
Sachin Bangera; [email protected]

Fine Faux Leathers, Mock Meats and Cruelty-Free Cosmetics Mean That You Can Treat Yourself to the Very Best Without Mistreating Animals

Mumbai – Among the jewellery, art, electronics and high-end cars at The Indian Luxury Expo taking place in Mumbai beginning Friday, People for the Ethical Treatment of Animals (PETA) will be front and centre. Supermodel and actor Dipannita Sharma, who has appeared in such movies as Jodi Breakers and Ladies vs Ricky Bahl, will also be present to launch their joint initiative. PETA will exhibit elegant animal-friendly fashions, chic synthetic leather handbags, stylish leather-free shoes, trendy cosmetics never tested on animals, delectable dairy-free chocolates and gourmet mock meats at its 100-square-foot stall, with products from more than a dozen progressive companies and designers, including Anita Dongre, Anupama Dayal, Rina Shah, The Body Shop, Baggit and Amore. The theme for the campaign – which Dipannita will formally unveil in person on Friday – is “ExtraVEGANza – Be Classy Without Cruelty”.

Dipannita – soon to be the face of PETA’s campaign against the use of exotic skins in fashion – will pose with PETA’s giant bunny mascot, who will be holding a sign reading, “Be a Caring Consumer: Buy Cruelty-Free”. Dipannita will also be speaking about how consumers can use their buying power to help animals.

When: Friday, 26 April, 3:30 pm
Where: Grand Hyatt, off the Western Express Highway, Santacruz (East), Mumbai

“Anyone who thinks you have to steal an animal’s skin to make a fashion statement or blind a rabbit to test eye shadow is behind the times”, says PETA India CEO Poorva Joshipura. “Thanks to cruelty-free cosmetics, delicious vegan foods and stylish vegan clothing, shoes and bags – which are readily available just about anywhere you shop – going vegan and enjoying the finer things in life can go hand in hand.”

Many cows, buffaloes and other animals used for leather are dismembered and skinned while they are still conscious, and runoff from leather tanneries has been linked to cancer and respiratory infections. Snakes are often nailed to trees and skinned alive for their skin. More than 1,000 companies around the world have banned all animal tests, but many others still choose to subject animals to painful, notoriously unreliable tests, in which substances are smeared on their skin, sprayed in their faces or forced down their throats. In addition to causing animal suffering on a massive scale, raising animals for food is a leading cause of water pollution, land spoilage and greenhouse-gas emissions. And eating meat and dairy products has been conclusively linked to cancer, heart disease, strokes, diabetes and obesity.

The following is a list of designers and companies whose vegan products will be showcased at the PETA stall:
• Anita Dongre
• Anupama Dayal
• Rina Shah
• Baggit
• The Body Shop
• Future Skin
• Omved
• Trumount Cosmeceuticals
• Everbest
• Veruschka
• V Design
• Aurumco
• Princesse K
• Senso Vegetarian Shoes
• Amore
• C4 Chocolates

Please note that although PETA won’t be selling any products at the expo, its staff will inform interested parties about where to acquire them. For more information, please visit PETAIndia.com.