For Immediate Release:
18 November 2011
Sachin Bangera; [email protected]
Benazir Suraiya; [email protected]
Awards Go to Born Free Entertainment, The Body Shop and Lush Cosmetics
Mumbai – Last night, during an exclusive event held at Volte Art Gallery in Colaba, People for the Ethical Treatment of Animals (PETA) India presented awards to three companies for their outstanding contributions to advancing the cause of animal rights. The recipients were Born Free Entertainment, The Body Shop and Lush Cosmetics. Actor Rahul Khanna presented a Leadership Award to The Body Shop for inspiring generations of consumers to buy cruelty-free products and to Lush Cosmetics for tirelessly campaigning for compassion in the manufacture and testing of toiletries. On behalf of Born Free Entertainment, actor Dia Mirza and writer and director Sahil Sangha accepted PETA India’s Hero to Animals Award from PETA India’s chief functionary Poorva Joshipura for depicting the rescue of a homeless dog in Love, Breakups, Zindagi. Dia Mirza also accepted The Body Shop’s award in her role as brand ambassador for the company.
“I aim to inspire the public to be kind to animals through everything I do and am honoured to receive PETA awards for Born Free Entertainment and The Body Shop”, Dia said. “Films and cosmetics are an everyday part of people’s lives, and it feels amazing to know I am part of motivating people to adopt homeless dogs and to make cruelty-free buying choices.”
The cosmetics sold by The Body Shop and Lush Cosmetics are all 100 per cent vegetarian and are often vegan. Both companies have been against animal testing since their inceptions. The Body Shop has inspired the public to be kind to animals for nearly 40 years. Its founder, Dame Anita Roddick, who passed away in 2007, instilled her core values of compassion for animals and the Earth in the company, and it remains a pioneer in advancing animals’ rights.
Like The Body Shop, Lush Cosmetics runs imaginative and compelling campaigns to help animals. They campaign against the annual seal slaughter in Canada, speak out against force-feeding ducks and geese for the production of foie gras and fiercely combat any laws that would require animal tests, amongst taking other actions to help animals.
In India, approximately 25 million homeless dogs struggle to survive on the streets. Countless others are kept in animal shelters because there aren’t enough good homes for them. PETA commends Born Free Entertainment for setting a positive example for movie fans to follow by showing that homeless dogs make wonderful additions to families. PETA encourages everyone who has the time and resources to care for a dog or cat to adopt a homeless animal in need.
For more information on PETA India, please visit PETAIndia.com.