‘Devils’ Carrying Severed ‘Cow Heads Descend on Evil Kolkata Leather Fair

For Immediate Release:
24 February 2011

Benazir Suraiya; [email protected]
Himani Shetty; [email protected]

Every Leather Shoe or Purse Purchased Supports Pure Hell for Animals, Says PETA

Kolkata – On the first day of the 16th International Leather Goods Fair in Kolkata, holding signs that read, “Leather Is Hell for Animals”, three sinister “devils” will converge in city centre on Friday to encourage shoppers to select synthetic and natural-fibre materials instead of animal skins.The trio will also carry severed “cow” heads and a “skinned carcass” to paint a real-life picture of the hell animals who are killed for their skins go through. The demonstration – designed to raise awareness of the abuse that animals endure before their skin is made into shoes, bags and other accessories – is the latest salvo in People for the Ethical Treatment of Animals (PETA) India’s campaign against the cruelty of the leather industry.

When:Friday, 25 February, 12 noon sharp
Where:On the Park- o – Mat, in front of New Market, Kolkata

“Even the devil himself would be sickened by the leather industry’s abusive treatment of cows and other animals who are tormented and slaughtered for their skins”, says PETA campaign coordinator Himani Shetty. “We encourage everyone to choose products made from cotton, jute, satin, synthetic leather or other cruelty-free materials.”

Cows, buffaloes and other animals used for leather in India are often crammed onto vehicles in such high numbers that their bones break. Those who survive this ordeal have their throats cut in full view of other animals, and many of them are dismembered and skinned while they are still conscious. In India, the leather industry ignores even the most basic animal protection laws. Runoff from leather tanneries poisons rivers and streams, harming all life within. It has also been linked to cancer, respiratory infections and other illnesses in humans.

PETA India notes that synthetic leather and other animal-friendly options are available at major shoe and clothing shops across India.

For more information, please visit PETAIndia.com.