For Immediate Release:
19 September 2014
Sachin Bangera; [email protected]
Benazir Suraiya; [email protected]
Steamy Ad Shows Fans That Going Vegetarian Is the Way to a Clear Conscience and a Killer Body
Mumbai – Just in time for his film debut in the upcoming movie Desi Kattey, seasoned mixed martial artist, legendary actor Vinod Khanna‘s nephew and vegetarian Akhil Kapur has made another debut that his fans won’t soon forget by baring all for his first ad for People for the Ethical Treatment of Animals (PETA) India. In the ad, Kapur shows off his chiselled physique in a jungle-like scene next to the caption “Killer Body, Clear Conscience – Go Vegetarian!” Top photographer Haider Khan shot the ad, with hair and make-up by Pradeep Pandey and styling by Rehan Shah.
“There is so much torture and cruelty in the slaughterhouses and the meat industry”, says Kapur. “People who are vegetarian also tend to live longer. … [V]egetarians live maybe 10 years longer than non-vegetarians because their bodies are healthier, cleaner. … Go green, be clean and you will be healthy as well.”
Kapur is co-founder of India Fight Factory, a martial arts company, and the proud guardian of his beloved canine and feline companions. Raised in a meat-eating North Indian Punjabi family, Kapur credits his love for cats and dogs with prompting him to take the vegetarian plunge.
PETA India – whose motto reads, in part, that “animals are not ours to eat” – points out that every vegetarian saves the lives of many animals every year. Also, vegetarians are less likely to be afflicted with leading killers, such as heart disease, diabetes and cancer – all of which are major health problems in India. And raising animals for food is a leading cause of water consumption and pollution, land degradation and the greenhouse-gas emissions responsible for climate change.
For more information, please visit PETAIndia.com.