Couple Body-Painted as Planet Earth Urges Public to Go Leather-Free Ahead of Earth Day

For Immediate Release:

19 April 2018


Ayushi Sharma; [email protected]

Nirali Gada; [email protected]

Cruel, Toxic Leather Production Is Killing Animals and the Environment, Says PETA India

Dehradun – Painted blue and green to resemble planet Earth and holding signs that read, “Save the Planet: Go-Leather Free”, two members of People for the Ethical Treatment of Animals (PETA) India will protest the cruelty of leather production and its environmental destruction in advance of Earth Day (22 April). PETA India’s point? Not only is the leather industry responsible for the torment of millions of cows, buffaloes, and other animals, it’s also poisoning waterways and land with toxic runoff from tanneries.

When:             Friday, 20 April 2018, 12 noon sharp

Where:           Plaza area in front of the Lemon Tree Hotel, Pacific Mall, Rajpur Road, Dehradun

“Leather production is harmful – to the animals killed for it, the land and waterways polluted by it, and the humans are exposed to the toxic chemicals used in it,” says PETA India Campaign Coordinator Ayushi Sharma. “We can all make the world a kinder and safer place simply by choosing leather-free shoes and clothing.”

Animals used for leather in India are often crammed into vehicles in such large numbers that their bones break. If they survive the journey to the slaughterhouse, their throats are cut in full view of other animals, and many are dismembered and skinned while they’re still conscious. To keep their skins from rotting, tanneries use a variety of caustic, toxic chemicals, which are often dumped directly into waterways. One of the most widely used chemicals in the tanning process is chromium, which can cause cancer in workers exposed to it. The waste from leather production also causes skin and respiratory disorders in people who work in and live near tanneries.

PETA India notes that synthetic leather and other animal-friendly options are available at nearly all major shoe and clothing shops in the country.

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