Consumers Confronted With ‘Severed Heads Of Cows’ As PETA Asks, ‘Did Your Shoes Have A Face?’

For Immediate Release:

27 April 2012


Benazir Suraiya; [email protected]

Deepti Mishra; [email protected]

Protesters Offer Graphic View of What Happens to Animals Who Are Slaughtered for Leather

Trivandrum – Well-dressed PETA members carrying the “bloody heads of cows” on meat hooks will confront shoppers on Monday with a sign reading, “Did your shoes have a face?” PETA wants to remind consumers that leather comes from cows and other animals who have been killed for their skin. The group aims to raise awareness of the cruelty that animals endure before their skin is made into shoes, bags and other accessories. PETA encourages shoppers always to select synthetic and natural-fibre materials instead of animal skins.

Date:   Monday, 30 April


Time:  12 noon

Place:  Outside Jayalakshmi Silks near the bridge, MG Road, Trivandrum

“Shoes, bags and belts made from the skin of slaughtered cows and other animals should be spurned, not displayed as desirable”, says PETA campaigner Dr Deepti Mishra. “Wearing animal skins directly supports cruelty, so we are asking everyone to think before they buy and to leave leather out of their wardrobe. It is easy to choose products made from cotton, jute, satin or synthetics – all of which are cruelty-free.”

Cows, buffalo and other animals used for leather in India are often crammed onto vehicles in such high numbers that their bones break. Those who survive this ordeal have their throats cut in full view of other animals, and many of them are dismembered and skinned while they are still conscious. In India, the leather industry ignores even the most basic animal protection laws. Runoff from leather tanneries poisons rivers and streams, harming all life within. It has also been linked to cancer, respiratory infections and other illnesses in humans.

Synthetic leather and other animal-friendly options are available at just about any major shoe or clothing shop.

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