For Immediate Release:
28 August 2012
Joker Teams Up With PETA to Auction Costumes Worn by Akshay Kumar and Sonakshi Sinha in the Film
Mumbai – Bollywood actor and star of the film Joker, which will be released this Friday, 31 August 2012, Chitrangda Singh appears in a striking new joint ad for People for the Ethical Treatment of Animals (PETA) and Joker. The ad captures her “bleeding” after an alien uses a syringe-like mascara wand on her eye, and the caption reads, “What If Aliens Tested on Humans? Ban Cosmetics Testing on Animals!” The point is that testing cosmetics on animals is harmful and deadly to the animals themselves and also bad science – and the government should ban it. The ad was shot by ace photographer Atul Kasbekar. Stylist Mehak Oberoi handled Ms Singh’s hair and makeup, and the digital imaging was done by Prashish More. This joint initiative between PETA and Joker also got a new name – PETAA (People for the Ethical Treatment of Aliens and Animals).
“I think it’s a good idea for the consumer to be aware because then you can decide to boycott or not, support or not, certain companies which are still testing on animals”, says Singh. An exclusive interview with Singh for PETA is here.
The European Union’s phased-in ban on the testing of cosmetics and their ingredients on animals is scheduled to take full effect in 2013. PETA is calling on the Indian government to base its ban on the EU model. More than 1,000 companies around the world have banned all animal tests, but many companies still choose to subject animals to painful tests in which substances are smeared on their skin, sprayed in their faces or forced down their throats. Because of the vast physiological differences between humans and the animals used in these tests, the results are often misleading.
Joker is directed by Shirish Kunder and stars Kumar, Sinha, Minissha Lamba and Shreyas Talpade, along with Singh. The film is jointly produced by Kumar’s Hari OM Productions and Farah Khan’s Three’s Company and presented by UTV Motion Pictures. For more information, please visit PETAIndia.com.
About the Film
Ever wondered what hell would break loose if aliens were to visit a village that is not on the map of our country?! Joker is the story of Agastya (Akshay Kumar), a researcher probing the existence of aliens in the universe, who returns to his small native village. The out-of-luck Agastya takes it upon himself to put his crazy village on the global map and continues with his alien exploration from there. Although his plan draws attention to his village from around the world, it also comes with a great deal of risk. Will aliens save the day for Agastya? Or will his plans fall apart like a house of cards? Get set for India’s first-ever extraterrestrial drama-comedy – Joker!