Chilling Crush of ‘Bloody’ Bodies to Gather in Protest of Cruelty to Animals for Leather

For Immediate Release:

24 May 2017


Shambhavi Tiwari; [email protected]

Neerja Khede; [email protected]

PETA India and JD Institute of Fashion Technology Students Will Unite With Common Message: There’s Nothing Stylish About Stolen Animal Skin

Delhi – Numerous volunteers from PETA India and the JD Institute of Fashion Technology will come together at Jantar Mantar, dressed in “bloody” body suits and holding signs reading, “Cows Suffer for Leather: Wear Vegan,” in a bold demonstration against the cruelty of leather production. The protest will call on consumers to choose compassionate and cool faux leather or other animal-free materials when shopping.

When: Thursday, 25 May, 12 noon sharp

Where: Jantar Mantar, Dharna Road, New Delhi

“Cows and buffaloes destined for death are crammed into vehicles so tightly that their bones often break, and many die before even reaching the slaughterhouse,” says PETA India’s fashion expert, Benazir Suraiya. “PETA India is proud to join JD Institute of Fashion Technology students to decry the terrible treatment of animals for leather. These days, it’s easy to have a look that kills without killing animals, simply by choosing luxurious faux leather or other animal-free materials.”

PETA India – whose motto reads, in part, that “animals are not ours to wear” – notes that in most slaughterhouses, cows and other animals are cut open with blunt, dirty knives in full view of one another on floors covered with faeces, blood, guts, and urine. Many are skinned and dismembered whilst still conscious.

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