For Immediate Release:
12 March 2011
Sultry Actor Teams Up With PETA Again to Speak Up for Animals
Mumbai – Today, media outlets were given behind-the-scenes access to a photo shoot in which Celina Jaitly posed for a brand-new ad campaign for People for the Ethical Treatment of Animals (PETA) India. In the ad, the actor sits in a cramped cage in order to call attention to the suffering of animals caged at the All India Institute of Medical Sciences (AIIMS). The ad, which will be released later this year, was shot by ace photographer Vickky Idnaani, and leading designer Joe Mansoori created Jaitly’s outfit.
Says Jaitly,”Through my involvement in this campaign, I hope to encourage authorities to consider the plight of monkeys at AIIMS who have never been given the chance to feel the sun on their backs, grass under their feet or to breathe fresh air. It’s high time for AIIMS to send these animals to a real sanctuary where they can climb a tree for the first time in their lives”.
PETA India and Jaitly are calling on AIIMS to release the animals who have been held in its laboratory for longer than three years to a sanctuary. Laboratories in India are generally required to rehabilitate animals after three years of use, yet many of the monkeys at AIIMS have been languishing in cramped, rusty cages for up to a decade, and one monkey has been there for nearly 20 years.
Video footage taken inside AIIMS’ Central Animal Facility in Delhi revealed that monkeys were isolated by themselves in tiny cages that were barren and rusty. Sick and injured animals, including rabbits suffering from an infectious skin disease and wounded guinea pigs and rats, were left untreated. Many rats and monkeys turned in endless circles in the small cages, having been driven insane by laboratory conditions.
Jaitly has previously appeared in a PETA India print ad in which she posed in shackles and chains in order to encourage the public to consider the plight of captive elephants.
For more information, please visit PETAIndia.com. Broadcast-quality video footage taken inside AIIMS’ Central Animal Facility is available upon request.