On Canada Day, PETA India Targets Canada’s Tourism Industry

For Immediate Release:
1 July 2010

Benazir Suraiya; [email protected]

Mumbai – Tourists are the new target in the seal wars: this week, PETA India will reveal a new TV spot (links below) featuring Hindi text condemning Canada’s controversial slaughter. The spot will be a key tool in the group’s new campaign strategy to encourage vacationers to avoid Canada and “explore elsewhere” this year. The video – which features national anthem “O Canada” playing over footage of seals as they are clubbed to death – is in stark contrast to the cuddly seal who is featured in an ad run by the Canadian Tourism Commission (CTC). PETA India’s Hindi ad was created just in time for Canada Day.

PETA India plans to air the spot in cities throughout India. The group will also run the spot on tourism websites and post it on YouTube as a video response to the CTC’s existing ads.

“We’re asking travellers to help send the message to the Canadian government that there is no excuse for allowing the seal slaughter to continue”, says PETA India’s chief functionary, Poorva Joshipura. “The seal massacre is so widely condemned that we expect people to respond well to our message and choose other vacation destinations.”

During the annual seal slaughter – the largest massacre of marine mammals on Earth – tens of thousands of baby seals have their heads bashed in or are shot. Sealers hook baby seals in the eyes, cheeks or mouth to avoid damaging the animals’ fur. They then drag the seals across the ice, often while the animals are still conscious.

The commercial seal slaughter is an off-season profit venture for the fishing industry, and it accounts for less than 1 percent of Newfoundland’s economy. It is not a subsistence activity for native peoples. Inuit sealing accounts for only about 3 percent of the slaughter. The European Union and the US have banned seal products, and world leaders – including US President Barack Obama and Russian Prime Minister Vladimir Putin – have spoken out against the carnage.

The video is available as follows:

TV Broadcast:

TV Preview:

Web Broadcast:

Web Preview:

For more information, please visit CanadasShame.com.