‘Bloody’ World Vegetarian Day Display to Make Urgent Plea for Animals

For Immediate Release:

27 September 2018


Ayushi Sharma; [email protected]

Garima Jain; [email protected]

PETA India Supporters in Animal Masks Will Protest Meat-Eating

Bangalore – In advance of World Vegetarian Day on 1 October and of Day for Animals on Farms and Gandhi Jayanti on 2 October – and to mark the start of Vegetarian Awareness Month (October) – People for the Ethical Treatment of Animals (PETA) India supporters wearing cow, buffalo, goat, pig, and chicken masks will descend on central Bangalore to urge passers-by to eat vegan (foods derived exclusively from plants). Holding signs proclaiming, “Meat Is Murder,” the protesters will unleash clouds of red powder into the air, reminiscent of the blood of the scores of animals who are violently killed in slaughterhouses every day.

Where:           By the East Africa World War I monument, near Chin Lung restaurant, Brigade Road, Bangalore, Karnataka 560 001

When:             Friday, 28 September, 12 noon

“For World Vegetarian Day, PETA India is challenging people to consider what the meat on their plate really is: the mutilated corpse of a sensitive animal who didn’t want to die,” says PETA India Campaigns Coordinator Ayushi Sharma. “We can all save animals’ lives simply by choosing healthy and delicious vegan meals every time we sit down to eat.”

PETA India – whose motto reads, in part, that “animals are not ours to eat” – notes that every person who goes vegan spares nearly 200 animals a year immense suffering and a terrifying, bloody death in today’s meat, egg, and dairy industries. Chickens, cows, pigs, goats, and other animals killed for food are crammed into vehicles in such high numbers that many sustain broken bones, suffocate, or die en route to slaughter. At slaughterhouses, workers hack at their throats with dull blades, typically while they’re still conscious and able to feel pain.

Vegans are less likely to be afflicted with heart disease, diabetes, and cancer – all of which are widespread health problems in India – and are, on average, fitter and trimmer than meat-eaters are. In addition, animal agriculture is a leading cause of water pollution and land degradation, and a 2010 United Nations report concluded that a global shift towards vegan eating is necessary to combat the worst effects of climate change.

PETA India offers free vegetarian/vegan starter kits (available here) packed with tips, recipes, and more. For more information, please visit PETAIndia.com.