‘Bloody Cows’ to Protest Cruelty to Animals in Leather Industry for World Vegan Day

For Immediate Release:

30 October 2018


Ayushi Sharma; [email protected]

Garima Jain; [email protected]

PETA India and Rotaract Club Chandigarh Himalayan Supporters Will Unite With Common Message: There’s Nothing Stylish About Wearing Animal Skins

Chandigarh – In advance of World Vegan Day (1 November), numerous volunteers from PETA India and Rotaract Club Chandigarh Himalayan will come together at Sukhna Lake wearing “bloody” bodysuits and horns and holding signs reading, “Cows and Buffaloes Are Killed for Leather – Wear Vegan,” in a bold demonstration against the cruelty of leather production. The protest will call on consumers to choose items made from compassionate and cool faux leather or other animal-free materials when shopping.

When:             Wednesday, 31 October, 12 noon sharp

Where:           Next to Sukhna Lake, Sector 1, Chandigarh

“Cows and buffaloes destined for death are crammed into vehicles so tightly that their bones often break, and many die before even reaching the slaughterhouse,” says PETA India Campaigns Coordinator Ayushi Sharma. “PETA India decries the terrible treatment of animals for leather. These days, it’s easy to have a killer look without killing animals, simply by opting for luxurious vegan leather or other animal-free clothing.”

PETA India – whose motto reads, in part, that “animals are not ours to wear” – notes that in most slaughterhouses, cows and other animals are cut open with blunt, dirty knives in full view of one another on floors covered with faeces, blood, guts, and urine. Many are skinned and dismembered whilst still conscious.

For more information, please visit PETAIndia.com.